Put your shop on the map this year. Join the Sunrise Side Coffee Tour!
Joining the Tour is simple:
- Complete, sign and date the Tour Participant Form. Fill out the form online HERE.
- Get your completed form to us no later than Sept 25. You can text or email a photo of your Tour Participant Form to Ken at 989-295-3113 or ken@ppiministries.org.
- Email your logo to Ken at ken@ppiministries.org. We can help you capture your shop’s logo, as needed. Let us know!
MORE INFO
The opportunity
Did you know your coffee shop is one of 70 local coffee shops on the sunrise side of Michigan? But can people find you? Are they motivated to stop in?
So many people like coffee and like to explore new places. We’re putting these two realities together in a way that will benefit your coffee shop. The Sunrise Side Coffee Tour offers an attractive, appropriately priced “Tour passport” with key information and a discount coupon for each participating coffee shop. Tours like this are popular with people and profitable for businesses like yours!
The added bonus is, ALL proceeds support our efforts to empower and resource those less fortunate in Haiti and other developing countries. Learn more about our nonprofit organization HERE. Have coffee. Help others.
The details
Sunrise Side Coffee Tour runs from October 1, 2023 through September 30, 2024. (That means Tour coupons expire at 11:59pm on September 30, 2024.)
We anticipate 30 participating coffee shops and guarantee a printing/distribution of at least 1000 Tour passports. We are promoting the Coffee Tour widely – to individuals, schools (for fund-raisers), companies, radio stations, Michigan travel organizations and websites, etc. Your shop will get a lot of exposure simply by offering a discount to passport holders!
During the dates of the tour, we ask that your coffee shop honor a discount coupon of EITHER 1) 50% off the FIRST drink then 10% off future drinks (recommended) OR 2) 50% off the first TWO drinks to Tour passport holders. (Passport holders MUST present their Tour passport to your barista at time of purchase to receive the discount. Your barista will stamp or notate the passport to show the 50% coupon was used.)
Each participating coffee shop will have one full 4” x 6” page in the Tour passport. Your page will include your shop’s logo, tag line/description, and location(s) as well as discount coupon info and space for stamp/notes. (All coffee shop pages will follow an attractive, stock format.)
Passports sell for $25 each. Purchase a Tour passport HERE As a participating coffee shop, you will have the opportunity to purchase 6 or more passports at a 20% discount for resale at full price in your shop. Buy passports in quantity HERE.
Next steps
Joining the Tour is simple:
- Complete, sign and date the Tour Participant Form. Fill out the form online HERE.
- Get your completed form to us no later than Sept 25. You can text or email a photo of your Tour Participant Form to Ken at 989-295-3113 or ken@ppiministries.org. Note: We must receive your form by Sept 25 to include your shop in this year’s Coffee Tour.
- Email your logo to Ken at ken@ppiministries.org. We can help you capture your shop’s logo, as needed. Let us know!
Ken’s creds
For starters, Ken LOVES coffee and coffee shops in Michigan! He also has worked professionally in communication and concept development for more than two decades. He was employed for nine years at Deloitte & Touche, a Big Six accounting firm, where he worked with national leaders in restaurant development and edited the National Restaurant Association’s State of the Restaurant Industry report. After serving in two large churches. Ken established and now directs Partnership of Pastors International (PPI), a nonprofit mission organization actively engaged in encouraging, training and resourcing church leaders in Haiti and other developing countries. Learn more about PPI here.
